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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005～2023
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2023
2019, vol.13, no.2
2019, vol.13, no.3/4
2019, vol.14, no.1
题名
作者
出版年
年卷期
Impact of cognition, affect, and social factors on technology adoption
Dhoha AlSaleh; Ramendra Thakur
2019
2019, vol.13, no.2
Measuring the impact of customer satisfaction on business profitability: an empirical study
Dimitris Drosos; Michalis Skordoulis; Miltiadis Chalikias
2019
2019, vol.13, no.2
A knowledge engineering framework for intelligent targeting of online video advertisements
George Stalidis
2019
2019, vol.13, no.2
Viral advertising: message quality, trust and consumers intention to share the content in social media
Georgios Tsekouropoulos
2019
2019, vol.13, no.2
Towards bring your own device marketing policy
Konstantinos C. Giotopoulos; Constantinos Halkiopoulos; Dimitris Papadopoulos; Hera Antonopoulou
2019
2019, vol.13, no.2
Advertising agency selection, customer retention and satisfaction factors: an exploratory research in the Greek advertising market
Nikolaos Katsonis; Georgios Tsekouropoulos; Dimitrios Theocharis; Antonios Katavelos
2019
2019, vol.13, no.2
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