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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2011, vol.6, no.1 2011, vol.6, no.2 2011, vol.6, no.3 2011, vol.6, no.4

题名作者出版年年卷期
Financing innovation: venture capital investments in biotechnology firmsMatteo Rossi; Alkis Thrassou; Demetris Vrontis20112011, vol.6, no.4
Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'Lisa Whitehead20112011, vol.6, no.4
Social media marketing as an entrepreneurial learning processStefan Lagrosen; Pernilla Josefsson20112011, vol.6, no.4
Marketing communication metrics for social mediaAarne Tollinen; Heikki Karjaluoto20112011, vol.6, no.4
The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?Marco Artusi; Andrea Maurizzi20112011, vol.6, no.4
Factors affecting Greek internet users' intentions to adopt online shopping: the perspective of an extended technology acceptance modelApostolos N. Giovanis20112011, vol.6, no.4
Emotional connections to books and technological innovations: an e-book perspectiveVanessa Ratten20112011, vol.6, no.3
Forming positive advertising and product attitude: the role of product involvementEdward Shih-Tse Wang20112011, vol.6, no.3
A model for pricing emergent technology based on perceived business impact valueArpan Kumar Kar; Ashis Kumar Pani20112011, vol.6, no.3
Market knowledge competence - a driving force or a roadblock for radical innovations?Liisa-Maija Sainio; Hanna Salojarvi; Pia Hurmelinna-Laukkanen; Sami Saarenketo20112011, vol.6, no.3
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