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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2017, vol.12, no.1 2017, vol.12, no.2 2017, vol.12, no.3 2017, vol.12, no.4

题名作者出版年年卷期
Communicating and developing relationships through Facebook: the case of Greek organisationsIordanis Kotzaivazoglou20172017, vol.12, no.4
Communication does matter: a literature review approach on integration in the NPD processThomas Fotiadis20172017, vol.12, no.4
Physical web atmospherics: utilising internet of things to conceptualise store atmosphere in omnichannel retailingChris Lazaris; Adam Vrechopoulos; Georgios I. Doukidis20172017, vol.12, no.4
Metaphors in moving images: the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefsLampros Gkiouzepas20172017, vol.12, no.4
Advertising message strategy analysis for award-winning digital adsIoanna Yfantidou; Kyriakos Riskos; George Tsourvakas20172017, vol.12, no.4
Consumers' adoption of wearable technologies: literature review, synthesis, and future research agendaMahdokht Kalantari20172017, vol.12, no.3
Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media contentSunil Hazari; Beheruz N. Sethna; Cheryl O'Meara Brown20172017, vol.12, no.3
TRIZ as innovation management tool: insights from academic literatureRoman Teplov; Leonid Chechurin; Daria Podmetina20172017, vol.12, no.3
Hearing enhancement technologies and issues of self-management: a case studyRonald C. Beckett20172017, vol.12, no.3
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented companyAnnamaria Tuan; Andrea Moretti20172017, vol.12, no.2
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