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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005～2023
全部
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2023
2020, vol.14, no.2
2020, vol.14, no.3
2020, vol.14, no.4
题名
作者
出版年
年卷期
The effects of service recovery on customer satisfaction and customer loyalty in banks
Bassem E. Maamari; Hummam S.A. Wasfi
2020
2020, vol.14, no.4
Exploring the effects of social media addiction on consumer behaviour
Samer Elhajjar
2020
2020, vol.14, no.4
The impact of psychic and geographical distance on internationalisation strategies: a study of New Zealand born global technology firms
Ross K. McElwain; Mohammad Saud Khan; Rehan Iftikhar
2020
2020, vol.14, no.4
Exploring jealousy nexus by demystifying the role of brand passion and loyalty: a hotel service perspective
Richa Joshi; Rajan Yadav
2020
2020, vol.14, no.4
From resistance to acceptance: role of moderating and mediating variables in intention to use mobile payment services
Shalini Srivastava; Nidhi Singh
2020
2020, vol.14, no.4
The impact of social media engagement on consumers' trust and purchase intention
Arian Matin; Tornike Khoshtaria; Gocha Tutberidze
2020
2020, vol.14, no.3
Food, internet and neuromarketing in the context of well-being sustainability
Monica Varlese; Rosa Misso; Christiana Koliouska; Zacharoula Andreopoulou
2020
2020, vol.14, no.3
Promoting agrotourism resorts online: an assessment of alternative advertising approaches
Chryssoula Chatzigeorgiou; Evangelos Christou
2020
2020, vol.14, no.3
Consumers' responses on the emergence of influencer marketing in Greek market place
Dimitrios Theocharis; Eugenia Papaioannou
2020
2020, vol.14, no.3
Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system
Anubha Mishra; Prachi B. Gala; Dotun Adebanjo
2020
2020, vol.14, no.3
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