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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2014, vol.9, no.2 2014, vol.9, no.3 2014, vol.9, no.4

题名作者出版年年卷期
A study of pricing strategy in platform business: a multi-agent simulation approachMotoki Sasagawa; Tomoko Kajiyama; Noritomo Ouchi20142014, vol.9, no.4
Cooperative advertising with a strong retailer and a weak manufacturer: a closer look at the consumer electronics industryGozem Guceri-Ucar; Stefan Koch20142014, vol.9, no.4
An interactive approach to determine optimal launch time of successive generational productAdarsh Anand; Ompal Singh; Deepti Aggrawal; Jagvinder Singh20142014, vol.9, no.4
Interpreting simultaneous use of an existing technology and its replacement innovationJoanne E. McNeish; Ummaha Hazra20142014, vol.9, no.4
Innovation and marketing in Africa - a Ghanaian perspectiveGeorge K. Amoako; Joshua Kofi Doe; Felicia de Heer20142014, vol.9, no.4
How to develop business models for rapid internationalisation: lessons from a high-tech startupPaivi Jokela; Elina Jaakkola; Eytan Levy; Doron Nahmias20142014, vol.9, no.4
The impact of Facebook presence on brand imageJoana Coelho; Helena Nobre; Kip Becker20142014, vol.9, no.3
Determinants of online trust and their impact on online purchase intentionKaouther Kooli; Kaouther Ben Mansour; Rizky Utama20142014, vol.9, no.3
Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trustApostolos N. Giovanis; Pinelopi Athanasopoulou20142014, vol.9, no.3
Sustainability, eco-innovation and technology - an Italian perspectiveAntonella Reitano; David Taylor; Karen Greig; Carla Sposato20142014, vol.9, no.3
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