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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2021, vol.15, no.1 2021, vol.15, no.2/3 2021, vol.15, no.4

题名作者出版年年卷期
Investigating determinants of brand extension success in a fit and a non-fit scenarioKatharina Knoerzer; Jan Andre Millemann20212021, vol.15, no.4
What you see is what you get: VR as a tool for travel experiences trialsJulieta Mercado-González; Pavel Reyes-Mercado; Carlos Gutiérrez-Marines20212021, vol.15, no.4
Diagnosing key factors for gamification in marketing using hierarchical clustering techniqueGautam Srivastava; Surajit Bag20212021, vol.15, no.4
Website stickiness: role of customer value, satisfaction, trust and habitTerjani Goyal; Kirti Dutta20212021, vol.15, no.4
Impact of short-lived content on brand love and purchase intention of generation ZRuchika Sharma; Kritika Nagdev20212021, vol.15, no.4
Indian women and Facebook apparels brand communities: a study with reference to Koovs, Myntra and SheinKanupriya20212021, vol.15, no.2/3
Critical success factors for better healthcare: an MCDM approachPrashant Verma; Subhash Dutta20212021, vol.15, no.2/3
Assessing student engagement and learners' behaviour in collaborative learningAndrea Nicola Lyngdoh; Netra Neelam; Pratima Sheorey; Manish Sinha20212021, vol.15, no.2/3
Consumer response towards personalised pricing strategies in online marketingVijay Victor; Robert Jeyakumar Nathan; Maria Fekete-Farkas20212021, vol.15, no.2/3
Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennialsP. S. Raghu Kumari; Arpit Lodha20212021, vol.15, no.2/3
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