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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2021, vol.15, no.1 2021, vol.15, no.2/3 2021, vol.15, no.4

题名作者出版年年卷期
EditorialSudhir Rana; Abhishek Behl20212021, vol.15, no.2/3
Digital marketing as a game changer strategy to enhance brand performanceUvesh Husain; Sarfaraz Javed; S. Ananda20212021, vol.15, no.2/3
Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniquesPriyanka Gupta; Sanjeev Prashar; Chandan Parsad; T. Sai Vijay20212021, vol.15, no.2/3
Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stationsGautam Srivastava; Surajit Bag20212021, vol.15, no.2/3
Effect of eWOM valence on purchase intention: the moderating role of productGobinda Roy; Biplab Datta; Srabanti Mukherjee; Rituparna Basu; Avinash K. Shrivastava20212021, vol.15, no.2/3
Determinants of smart speaker adoption intention: extending the theory of planned behaviourRitu Gupta; Kokil Jain; Isha Jajodia20212021, vol.15, no.2/3
Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennialsP. S. Raghu Kumari; Arpit Lodha20212021, vol.15, no.2/3
Consumer response towards personalised pricing strategies in online marketingVijay Victor; Robert Jeyakumar Nathan; Maria Fekete-Farkas20212021, vol.15, no.2/3
Assessing student engagement and learners' behaviour in collaborative learningAndrea Nicola Lyngdoh; Netra Neelam; Pratima Sheorey; Manish Sinha20212021, vol.15, no.2/3
Critical success factors for better healthcare: an MCDM approachPrashant Verma; Subhash Dutta20212021, vol.15, no.2/3
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