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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2023, vol.17, no.1 2023, vol.17, no.2 2023, vol.17, no.3 2023, vol.17, no.4

题名作者出版年年卷期
Really-new services and perceived risk: the effect of regulatory focusSelen Savas-Hall; Paul S. Koku; Justin R. Hall20232023, vol.17, no.4
Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) studyVihas Vijay; Sathish Arumbi Saravanan20232023, vol.17, no.4
Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platformsArian Matin; Tornike Khoshtaria; Metin Mercan; Ilia Botsvadze20232023, vol.17, no.4
Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemicDwi Suhartanto; David Dean; Norazah Mohd Suki; Anthony Brien; Fatya Alty Amalia20232023, vol.17, no.4
Is ambiguity an efficient tool in Instagram ads?Lilia Khrouf; Souad Maghraoui20232023, vol.17, no.4
Internet of things technologies in developing countries - a holistic view of consumer adoption behaviourImrana Yasmin; Mily Akhter20232023, vol.17, no.3
Towards a better understanding of the social media effects on young usersSamer Elhajjar; Laurent Yacoub20232023, vol.17, no.3
Investigating the importance of big data use in the customer relationship management contextMarwa Ben Hassine; Afef Ben Youssef20232023, vol.17, no.3
How customers perceive voice shopping and its potential usesRana Salah Nasr; Sara El-Deeb20232023, vol.17, no.3
Digital marketing techniques for school promotionRonald R. Fernandez; Chin Uy20232023, vol.17, no.3
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