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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2013, vol.8, no.1 2013, vol.8, no.2 2013, vol.8, no.3 2013, vol.8, no.4

题名作者出版年年卷期
Influence of car design within the electric mobility marketRene Scherder; Ralf Drauz20132013, vol.8, no.4
A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of IndiaSoumya Ranjan Padhi20132013, vol.8, no.4
A review and a conceptual framework of the key value drivers of mass customisationRaphael Damm; Carmen de Pablos Heredero; Carlos Rodriguez-Monroy20132013, vol.8, no.4
A process approach to harnessing crowd-sourcing for new product developmentKalinga Jagoda; Bharat Maheshwari; Daniel Roy20132013, vol.8, no.4
Marketing information technology to the bottom of the pyramid market case study: the Aakash tabletPoonam Sharma; Marcy Engle; Victor Coburn; Anthony Smith20132013, vol.8, no.4
Strategic management of knowledge in globally distributed information technology firms: a case studyMohammed Arshad Khan; Santanu Roy20132013, vol.8, no.4
UID-enabled banking upon unbanked through micro-ATM - a case study of a multinational bankH. M. Jha 'Bidyarthi'; S. M. Mishra; N. Y. Kasliwal; Ashish K. Srivastava20132013, vol.8, no.4
Factors affecting customer switching behaviour in the mobile phone market: the case of EgyptRiyad Eid20132013, vol.8, no.3
An empirical investigation of 3D-based information systems success for online retailersRaed S. Algharabat; Ahmad M. A. Ahmad Zamil20132013, vol.8, no.3
Attracting and retaining customers on Facebook business pages: a content analysis of an online discussion forumBabak Abedin; Hamed Jafarzadeh20132013, vol.8, no.3
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