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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023


题名作者出版年年卷期
Really-new services and perceived risk: the effect of regulatory focusSelen Savas-Hall; Paul S. Koku; Justin R. Hall20232023, vol.17, no.4
Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) studyVihas Vijay; Sathish Arumbi Saravanan20232023, vol.17, no.4
Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platformsArian Matin; Tornike Khoshtaria; Metin Mercan; Ilia Botsvadze20232023, vol.17, no.4
Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemicDwi Suhartanto; David Dean; Norazah Mohd Suki; Anthony Brien; Fatya Alty Amalia20232023, vol.17, no.4
Is ambiguity an efficient tool in Instagram ads?Lilia Khrouf; Souad Maghraoui20232023, vol.17, no.4
Internet of things technologies in developing countries - a holistic view of consumer adoption behaviourImrana Yasmin; Mily Akhter20232023, vol.17, no.3
Towards a better understanding of the social media effects on young usersSamer Elhajjar; Laurent Yacoub20232023, vol.17, no.3
Investigating the importance of big data use in the customer relationship management contextMarwa Ben Hassine; Afef Ben Youssef20232023, vol.17, no.3
How customers perceive voice shopping and its potential usesRana Salah Nasr; Sara El-Deeb20232023, vol.17, no.3
Digital marketing techniques for school promotionRonald R. Fernandez; Chin Uy20232023, vol.17, no.3
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