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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2025



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024 2025


题名作者出版年年卷期
The evolution of brand image: exploring the influence of technology through bibliometric analysisTayfun ?aan; Timu?in Dalg??; Muhammet Ali TiltayTayfun ?aan; Timu?in Dalg??; Muhammet Ali Tiltay20252025, vol.19, no.2
An approach for dynamic testing of augmented reality in retail contextsChristian Sonnenberg; B. Andrew Cudmore; Scott D. SwainChristian Sonnenberg; B. Andrew Cudmore; Scott D. Swain20252025, vol.19, no.2
A theoretical essay on marketing digitalisation in SMEsMarina Proen?a; Ana Maria Machado ToaldoMarina Proen?a; Ana Maria Machado Toaldo20252025, vol.19, no.2
Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance?zge Akin?zge Akin20252025, vol.19, no.2
Antecedents to selection and usage of online video streaming platforms: a grounded theory approachBiswajita Parida; Pragya JayaswalBiswajita Parida; Pragya Jayaswal20252025, vol.19, no.2
In terms of complexity theory via fsQCA: the role of inbound digital marketing in purchase decision makingAbeer Elsayed FayedAbeer Elsayed Fayed20252025, vol.19, no.1
Role of digital maturity and customer profiling: potentials for lead generation - a study in oil and gas industryDominique Futterer; Anna-Maria WassermannDominique Futterer; Anna-Maria Wassermann20252025, vol.19, no.1
The role of perceived value, trust, and characteristics of mobile banking applications in shaping continuance intention: evidence from Saudi ArabiaKarim Garrouch; Olfa Bouhlel; Mohamed Nabil MzoughiKarim Garrouch; Olfa Bouhlel; Mohamed Nabil Mzoughi20252025, vol.19, no.1
The effect of self-confidence in the relationship between influencer marketing and willingness to buyDominyka Venciute; Ricardo Fontes Correia; Agne Kudzmanaite; Marius KuslysDominyka Venciute; Ricardo Fontes Correia; Agne Kudzmanaite; Marius Kuslys20252025, vol.19, no.1
Women marketers: an examination of gender disparities in the gig economyDalal S. Ahmad; Fatima M. HajjatDalal S. Ahmad; Fatima M. Hajjat20252025, vol.19, no.1
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