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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2010, vol.5, no.1 2010, vol.5, no.2 2010, vol.5, no.3 2010, vol.5, no.4

题名作者出版年年卷期
Are online payment systems customer-centric? - A study on Indian public sector banksSukanya Kundu; Saroj K. Datta20102010, vol.5, no.4
Always-on mobile phone behaviour impulsive and postmodern consumersM. Hakan Altintas; Necmi Gursakal; Hans Ruediger Kaufmann; Demetris Vrontis; Feride Bahar Isin20102010, vol.5, no.4
Internet adoption in the public sector: the case of Portuguese public institutionsAna Prego de Faria; Elisabete Sampaio de Sa; Faranak Abbaspuli Mamaghani20102010, vol.5, no.4
Using social networks as a promotional tool for higher education institutionsYioula Melanthiou; Sophia Fantis20102010, vol.5, no.4
The new e-commerce freeloaders: effects on consumer behaviour and decision-makingKip Becker; Jung-Wan Lee; Helena Nobre20102010, vol.5, no.4
Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balkingP. K. Kapur; Anu G. Aggarwal; Gurjeet Kaur; Mashaallh Basirzadeh20102010, vol.5, no.3
Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusionSalah S. Hassan; Maha Mourad; Ahmed H. Tolba20102010, vol.5, no.3
The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationshipsMaria-Eugenia Ruiz-Molina; Irene Gil-Saura; Haydee Calderon-Garcia20102010, vol.5, no.3
Factors affecting success of innovation intermediaries of intellectual property assets in TaiwanJen-Hung Huang; Pin-Pin Chang20102010, vol.5, no.3
New product pricing strategies for network effects products: free products?Susanna Winter; Sanna Sundqvist20102010, vol.5, no.3
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