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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



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2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2020, vol.14, no.2 2020, vol.14, no.3 2020, vol.14, no.4

题名作者出版年年卷期
Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackersManali Gupta; Neena Sinha; Pratibha Singh; Stephanie Hui-Wen Chuah20202020, vol.14, no.2
What are the perceived experiences of health fitness trackers for the elderly? A qualitative post-adoption studyMilad Dehghani; Kwok Leung Tsui; Inez Maria Zwetsloot; Reza Rawassizadeh20202020, vol.14, no.2
What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural productsChrisanthi Georgakarakou; George Tsourvakas; Ioanna Yfantidou; Kyriakos Riskos20202020, vol.14, no.2
How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? A perceived value approachBharath Ramkumar; Yuli Liang20202020, vol.14, no.2
Exploring the attitude formation process of individuals towards new technologies: the case of augmented realityDavid Harborth; Heiko Kreuz20202020, vol.14, no.2



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