长垣产业园区科技文献服务平台

期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2017, vol.12, no.1 2017, vol.12, no.2 2017, vol.12, no.3 2017, vol.12, no.4

题名作者出版年年卷期
Hotels and online travel agencies: power or trust for a competitive long-term relationshipAntonio Iazzi; Oronzo Trio; Silvia Gravili20172017, vol.12, no.2
Challenges of social media marketing - an explorative international study of hotelsKarin Hogberg20172017, vol.12, no.2
Social networking: how small organisations are using Facebook and Twitter in engaging customersMarcos Komodromos20172017, vol.12, no.2
How technologies are changing the social relationships in the shopping experienceEleonora Pantano; Saverino Verteramo20172017, vol.12, no.2
Reconceptualising buyer behaviour in the digital era: an emergent journeyPeter Scott; Tamsin Scott; Peter Stokes; Neil Moore; Simon M. Smith; Caroline Rowland; Antony Ward20172017, vol.12, no.2
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented companyAnnamaria Tuan; Andrea Moretti20172017, vol.12, no.2



国家科技图书文献中心  全球文献资源网  京ICP备05055788号-26  机械工业信息研究院 2018-2024