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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2011, vol.6, no.1 2011, vol.6, no.2 2011, vol.6, no.3 2011, vol.6, no.4

题名作者出版年年卷期
A model of brand switching by lead users of high-tech capital equipmentSam O. Al-Kwifi; Rod B. McNaughton20112011, vol.6, no.3
Technological capabilities and firm performance: empirical results from Finnish ICT SMEsSami Saarenketo; Kaisu Puumalainen; Kalevi Kylaheiko; Ari Jantunen20112011, vol.6, no.3
Market knowledge competence - a driving force or a roadblock for radical innovations?Liisa-Maija Sainio; Hanna Salojarvi; Pia Hurmelinna-Laukkanen; Sami Saarenketo20112011, vol.6, no.3
A model for pricing emergent technology based on perceived business impact valueArpan Kumar Kar; Ashis Kumar Pani20112011, vol.6, no.3
Forming positive advertising and product attitude: the role of product involvementEdward Shih-Tse Wang20112011, vol.6, no.3
Emotional connections to books and technological innovations: an e-book perspectiveVanessa Ratten20112011, vol.6, no.3



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