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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2011, vol.6, no.1 2011, vol.6, no.2 2011, vol.6, no.3 2011, vol.6, no.4

题名作者出版年年卷期
An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-booksMarcio de Oliveira Mota; Danielle Miranda de Oliveira Arruda Gomes20112011, vol.6, no.2
The role of emotion in hi-tech product adoption: the case of WCDMA in KoreaHyun Jung Lee; Jae H. Pae20112011, vol.6, no.2
Accelerating customer integration into innovation processes using Pico JobsJens Fahling; Ivo Blohm; Helmut Krcmar; Jan Marco Leimeister; Jan Fischer20112011, vol.6, no.2
Customer participation in innovation processes of inventors and SMEsLiisa Hyvarinen20112011, vol.6, no.2
Marketing of new technologies: the case of renewable energies in the UKAlexander Brem; Frank Muehlmann; Ted Sarmiento20112011, vol.6, no.2
Case study - Nokia's strategies in Indian mobile handsets markets during 2002 to 2006H. M. Jha Bidyarthi; Ashish K. Srivastava; P. V. Bokad; L. B. Deshmukh20112011, vol.6, no.2



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