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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2024



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2023 2024

2019, vol.13, no.2 2019, vol.13, no.3/4 2019, vol.14, no.1

题名作者出版年年卷期
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?Goitom Tesfom; Nancy J. Birch; Jeffrey N. Culver20192019, vol.14, no.1
Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differencesAndroniki Kavoura; Sezen Bozyigit; Eda Yasa Ozelturkay20192019, vol.14, no.1
Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measuresDai-In Danny Han; Jessika Weber; Marcel Bastiaansen; Ondrej Mitas; Xander Lub20192019, vol.14, no.1
An ISM-based framework of variables affecting transactions in the online patent marketplaceNishad A. Deshpande; Asha Nagendra20192019, vol.14, no.1
User experience design for mixed reality: a case study of HoloLens in museumRamy Hammady; Minhua Ma; Carl Strathearn20192019, vol.13, no.3/4
Exploring VR experiences of tourists' attachment to a rural destinationChristos Pantelidis20192019, vol.13, no.3/4
Proximity marketing in banking: lessons from retail and entertainment industriesAnna Margulis; Nataly Levesque; Harold Boeck20192019, vol.13, no.3/4
Towards user acceptance of autonomous vehicles: a virtual reality study on human-machine interfacesSebastian Stadler; Henriette Cornet; Fritz Frenkler20192019, vol.13, no.3/4
Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settingsFrancesca Bonetti; Eleonora Pantano; Gary Warnaby; Lee Quinn20192019, vol.13, no.3/4
Designing enhanced augmented reality tourism experiences: a multi-stakeholder approachEleanor E. Cranmer20192019, vol.13, no.3/4
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