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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2024
全部
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2017, vol.12, no.1
2017, vol.12, no.2
2017, vol.12, no.3
2017, vol.12, no.4
题名
作者
出版年
年卷期
Communicating and developing relationships through Facebook: the case of Greek organisations
Iordanis Kotzaivazoglou
2017
2017, vol.12, no.4
Communication does matter: a literature review approach on integration in the NPD process
Thomas Fotiadis
2017
2017, vol.12, no.4
Physical web atmospherics: utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Chris Lazaris; Adam Vrechopoulos; Georgios I. Doukidis
2017
2017, vol.12, no.4
Metaphors in moving images: the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Lampros Gkiouzepas
2017
2017, vol.12, no.4
Advertising message strategy analysis for award-winning digital ads
Ioanna Yfantidou; Kyriakos Riskos; George Tsourvakas
2017
2017, vol.12, no.4
Consumers' adoption of wearable technologies: literature review, synthesis, and future research agenda
Mahdokht Kalantari
2017
2017, vol.12, no.3
Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Sunil Hazari; Beheruz N. Sethna; Cheryl O'Meara Brown
2017
2017, vol.12, no.3
TRIZ as innovation management tool: insights from academic literature
Roman Teplov; Leonid Chechurin; Daria Podmetina
2017
2017, vol.12, no.3
Hearing enhancement technologies and issues of self-management: a case study
Ronald C. Beckett
2017
2017, vol.12, no.3
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company
Annamaria Tuan; Andrea Moretti
2017
2017, vol.12, no.2
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