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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2022, vol.16, no.1/2 2022, vol.16, no.3 2022, vol.16, no.4

题名作者出版年年卷期
Factors influencing purchase intention of smartphone: a case of Gen Z Malaysian consumersWai Hong Tan; Diyana Kamarudin20222022, vol.16, no.1/2
Brand community and its impact on brand love and repurchase intention in the fashion industry contextMohammad Hamdi Alkhasawneh; Dana Eid; Farah Safi; Farah Al Sharaideh; Halley Abdelkhaleq; Leen Abu Qwaider20222022, vol.16, no.1/2
The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionalsShaizatulaqma Kamalul Ariffin; Khor Teik Lim20222022, vol.16, no.1/2
Are digital influencers social change catalysts? Empirical findings from the online apparel industryMuddasar Ghani Khwaja; Umer Zaman; Athar Hameed Butt20222022, vol.16, no.1/2
Customer engagement model and consumer behaviour within omnichannel retailingDimitrios Theocharis; Georgios Tsekouropoulos20222022, vol.16, no.1/2
Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participateWong Ming Wong; Yingping Mai; Wunhong Su20222022, vol.16, no.1/2
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders: evidence from Greek B2B exporting firmsDimitrios Markomichelakis; Eugenia Papaioannou; Eleni Kilipiri20222022, vol.16, no.1/2
Online shopping during the Covid-19 crisis: the impact of anthropomorphic virtual agents on consumers' psychological statesSihem Ben Saad; Fatma Choura20222022, vol.16, no.1/2
Factors affecting adoption of cloud-based services: evidence from an emerging marketAbhisek Dutta; Raj K. Kovid; Pranav Ranjan20222022, vol.16, no.1/2



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