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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2023
全部
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2021, vol.15, no.1
2021, vol.15, no.2/3
2021, vol.15, no.4
题名
作者
出版年
年卷期
Editorial
Sudhir Rana; Abhishek Behl
2021
2021, vol.15, no.2/3
Digital marketing as a game changer strategy to enhance brand performance
Uvesh Husain; Sarfaraz Javed; S. Ananda
2021
2021, vol.15, no.2/3
Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques
Priyanka Gupta; Sanjeev Prashar; Chandan Parsad; T. Sai Vijay
2021
2021, vol.15, no.2/3
Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations
Gautam Srivastava; Surajit Bag
2021
2021, vol.15, no.2/3
Effect of eWOM valence on purchase intention: the moderating role of product
Gobinda Roy; Biplab Datta; Srabanti Mukherjee; Rituparna Basu; Avinash K. Shrivastava
2021
2021, vol.15, no.2/3
Determinants of smart speaker adoption intention: extending the theory of planned behaviour
Ritu Gupta; Kokil Jain; Isha Jajodia
2021
2021, vol.15, no.2/3
Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennials
P. S. Raghu Kumari; Arpit Lodha
2021
2021, vol.15, no.2/3
Consumer response towards personalised pricing strategies in online marketing
Vijay Victor; Robert Jeyakumar Nathan; Maria Fekete-Farkas
2021
2021, vol.15, no.2/3
Assessing student engagement and learners' behaviour in collaborative learning
Andrea Nicola Lyngdoh; Netra Neelam; Pratima Sheorey; Manish Sinha
2021
2021, vol.15, no.2/3
Critical success factors for better healthcare: an MCDM approach
Prashant Verma; Subhash Dutta
2021
2021, vol.15, no.2/3
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