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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2025



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024 2025

2025, vol.19, no.1 2025, vol.19, no.2

题名作者出版年年卷期
The evolution of brand image: exploring the influence of technology through bibliometric analysisTayfun ?aan; Timu?in Dalg??; Muhammet Ali TiltayTayfun ?aan; Timu?in Dalg??; Muhammet Ali Tiltay20252025, vol.19, no.2
An approach for dynamic testing of augmented reality in retail contextsChristian Sonnenberg; B. Andrew Cudmore; Scott D. SwainChristian Sonnenberg; B. Andrew Cudmore; Scott D. Swain20252025, vol.19, no.2
A theoretical essay on marketing digitalisation in SMEsMarina Proen?a; Ana Maria Machado ToaldoMarina Proen?a; Ana Maria Machado Toaldo20252025, vol.19, no.2
Consumer resistance to autonomous checkout technology: a study on active and passive innovation resistance?zge Akin?zge Akin20252025, vol.19, no.2
Antecedents to selection and usage of online video streaming platforms: a grounded theory approachBiswajita Parida; Pragya JayaswalBiswajita Parida; Pragya Jayaswal20252025, vol.19, no.2
In terms of complexity theory via fsQCA: the role of inbound digital marketing in purchase decision makingAbeer Elsayed FayedAbeer Elsayed Fayed20252025, vol.19, no.1
Role of digital maturity and customer profiling: potentials for lead generation - a study in oil and gas industryDominique Futterer; Anna-Maria WassermannDominique Futterer; Anna-Maria Wassermann20252025, vol.19, no.1
The role of perceived value, trust, and characteristics of mobile banking applications in shaping continuance intention: evidence from Saudi ArabiaKarim Garrouch; Olfa Bouhlel; Mohamed Nabil MzoughiKarim Garrouch; Olfa Bouhlel; Mohamed Nabil Mzoughi20252025, vol.19, no.1
The effect of self-confidence in the relationship between influencer marketing and willingness to buyDominyka Venciute; Ricardo Fontes Correia; Agne Kudzmanaite; Marius KuslysDominyka Venciute; Ricardo Fontes Correia; Agne Kudzmanaite; Marius Kuslys20252025, vol.19, no.1
Women marketers: an examination of gender disparities in the gig economyDalal S. Ahmad; Fatima M. HajjatDalal S. Ahmad; Fatima M. Hajjat20252025, vol.19, no.1



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