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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2024



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024

2024, vol.18, no.1 2024, vol.18, no.2 2024, vol.18, no.3 2024, vol.18, no.4

题名作者出版年年卷期
Does the effect of price and green label on green product intention to buy differ for demographic groups of consumers?Manijeh Bahrainizad; Fatemeh Abedini20242024, vol.18, no.4
Development of a theoretical marketing technology maturity modelMarcel Huettermann; Lisa Kaeppeli; Anna V. Rozumowski; Michael Klaas20242024, vol.18, no.4
Big data in marketing: a new paradigm on trends, developments and insightsAmjad Ur Rehman; Asif Mahmood; Mazhar Iqbal20242024, vol.18, no.4
Starting a relationship with AI! Exploring consumer's attitude towards digital human stylistsFrancesca Bonetti; Emmanuel Sirimal Silva; Eleonora Pantano; Davit Marikyan20242024, vol.18, no.4
The mediating role of consumers' perceived trust in relation to the intention to use digital wallets during Lebanon's financial crisisCharbel M. El Khoury; Karen P. Bou Doumit; Adel F. Al Alam20242024, vol.18, no.4



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