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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2024



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024

2024, vol.18, no.1 2024, vol.18, no.2 2024, vol.18, no.3 2024, vol.18, no.4

题名作者出版年年卷期
Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environmentNoortje Gevers; Jan A. Millemann; Benedikt Schnellbaecher20242024, vol.18, no.3
Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacyVivek Mishra; Piyush Gupta20242024, vol.18, no.3
Examining the role of brand experience in understanding the influence of social media on brand equityAmel Pintol; Nereida Hadziahmetovic20242024, vol.18, no.3
A study on consumers' online shopping behaviour: an integrated modelNam Tien Duong; Thuy Dung Pham Thi20242024, vol.18, no.3
Assessing consumer value in social commerce using a holistic approachSilvia Sievers; Manuela Gutierrez-Leefmans; Sergio Picazo-Vela20242024, vol.18, no.3



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