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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2024



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024

2024, vol.18, no.1 2024, vol.18, no.2

题名作者出版年年卷期
Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories' explanationsHelen Inseng Duh; Frank Akasreku20242024, vol.18, no.2
Enhance the effectiveness of affiliate marketing on Tiktok for young peopleMinh T. H. Le20242024, vol.18, no.2
Technology readiness index and related customer segmentation: a study of conflict zonesTahir Ahmad Wani; Sumaira Jan; Nikita Tyagi; Anam Firdous; Tahir Ashraf Dar20242024, vol.18, no.2
Rational and irrational factors affecting the purchase decision of wearable IoT devicesLakshman Mahadevan; Jose Pius; Jessy Fenn20242024, vol.18, no.2
Exploring the effect of brand love on brand advocacy: the mediating role of brand sacredness and fidelityRicha Joshi; Shampy Kamboj20242024, vol.18, no.2



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