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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2024



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024

2024, vol.18, no.1 2024, vol.18, no.2

题名作者出版年年卷期
Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiencesNegalegn Alemu Bekele; Moreno Muffatto; Francesco Ferrati20242024, vol.18, no.1
The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduatesCarlos Valdez; Carole Ann Creque; David Penn20242024, vol.18, no.1
Evolving marketing strategies for Swiss SMEs in the ICT sector: a marketing strategy canvas in support of digital transformationMona A. Meyer; Marc K. Peter20242024, vol.18, no.1
Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country contextObinna C. Ojiaku; Ebuka Christian Ezenwafor; Aihie Osarenkhoe20242024, vol.18, no.1
Evaluating the brand equity of ride-hailing services from the users' perspective: a cross-country studyOka? Ozbal; Teoman Duman; Omer Topaloglu20242024, vol.18, no.1
The effect of COVID-19 on tourist behaviourLambros Tsourgiannis; Stavros Valsamidis; Pavlos S. Efraimidis; George Drosatos20242024, vol.18, no.1



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