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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2024



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024

2024, vol.18, no.1 2024, vol.18, no.2

题名作者出版年年卷期
Exploring the effect of brand love on brand advocacy: the mediating role of brand sacredness and fidelityRicha Joshi; Shampy Kamboj20242024, vol.18, no.2
Rational and irrational factors affecting the purchase decision of wearable IoT devicesLakshman Mahadevan; Jose Pius; Jessy Fenn20242024, vol.18, no.2
Technology readiness index and related customer segmentation: a study of conflict zonesTahir Ahmad Wani; Sumaira Jan; Nikita Tyagi; Anam Firdous; Tahir Ashraf Dar20242024, vol.18, no.2
Enhance the effectiveness of affiliate marketing on Tiktok for young peopleMinh T. H. Le20242024, vol.18, no.2
Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories' explanationsHelen Inseng Duh; Frank Akasreku20242024, vol.18, no.2
The effect of COVID-19 on tourist behaviourLambros Tsourgiannis; Stavros Valsamidis; Pavlos S. Efraimidis; George Drosatos20242024, vol.18, no.1
Evaluating the brand equity of ride-hailing services from the users' perspective: a cross-country studyOka? Ozbal; Teoman Duman; Omer Topaloglu20242024, vol.18, no.1
Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country contextObinna C. Ojiaku; Ebuka Christian Ezenwafor; Aihie Osarenkhoe20242024, vol.18, no.1
Evolving marketing strategies for Swiss SMEs in the ICT sector: a marketing strategy canvas in support of digital transformationMona A. Meyer; Marc K. Peter20242024, vol.18, no.1
The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduatesCarlos Valdez; Carole Ann Creque; David Penn20242024, vol.18, no.1
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