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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2024
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2024
2023, vol.17, no.1
2023, vol.17, no.2
2023, vol.17, no.3
2023, vol.17, no.4
题名
作者
出版年
年卷期
Are social media influencers effective? An analysis of information adoption by followers
Juan Sebastián Roldan-Gallego; Javier A. Sánchez-Torres; Ana Argila-Irurita; Francisco-Javier Arroyo-Ca?ada
2023
2023, vol.17, no.2
Consumer response towards e-retailing of perishable agriculture commodities
Gautam Srivastava
2023
2023, vol.17, no.2
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective
Hsiu-Chia Ko
2023
2023, vol.17, no.2
The impact of implementing chatbot on customer visit intention: application for hotel management
Nguyen Thi Khanh Chi
2023
2023, vol.17, no.2
A reconceptualisation of the mobile continuance intention: social drivers' perspective
Abdulaziz Elwalda; Ismail Erkan; Fulya Acikgoz; Mushfiqur Rahman
2023
2023, vol.17, no.2
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