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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2024
全部
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2023
2024
2023, vol.17, no.1
2023, vol.17, no.2
2023, vol.17, no.3
2023, vol.17, no.4
题名
作者
出版年
年卷期
Really-new services and perceived risk: the effect of regulatory focus
Selen Savas-Hall; Paul S. Koku; Justin R. Hall
2023
2023, vol.17, no.4
Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study
Vihas Vijay; Sathish Arumbi Saravanan
2023
2023, vol.17, no.4
Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Arian Matin; Tornike Khoshtaria; Metin Mercan; Ilia Botsvadze
2023
2023, vol.17, no.4
Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic
Dwi Suhartanto; David Dean; Norazah Mohd Suki; Anthony Brien; Fatya Alty Amalia
2023
2023, vol.17, no.4
Is ambiguity an efficient tool in Instagram ads?
Lilia Khrouf; Souad Maghraoui
2023
2023, vol.17, no.4
Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour
Imrana Yasmin; Mily Akhter
2023
2023, vol.17, no.3
Towards a better understanding of the social media effects on young users
Samer Elhajjar; Laurent Yacoub
2023
2023, vol.17, no.3
Investigating the importance of big data use in the customer relationship management context
Marwa Ben Hassine; Afef Ben Youssef
2023
2023, vol.17, no.3
How customers perceive voice shopping and its potential uses
Rana Salah Nasr; Sara El-Deeb
2023
2023, vol.17, no.3
Digital marketing techniques for school promotion
Ronald R. Fernandez; Chin Uy
2023
2023, vol.17, no.3
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