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期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2024



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023 2024

2016, vol.11, no.1 2016, vol.11, no.2 2016, vol.11, no.3 2016, vol.11, no.4

题名作者出版年年卷期
Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brandsChristian Vincenzo Baccarella; Christian Willi Scheiner; Timm Florian Trefzger; Kai-Ingo Voigt20162016, vol.11, no.1
Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion processNitin Sachdeva; Ompal Singh; P. K. Kapur20162016, vol.11, no.1
How to bring innovation into a conservative market?Maritana Sedysheva20162016, vol.11, no.1
The future of augmented reality - an Open Delphi study on technology acceptanceHanna Stockinger20162016, vol.11, no.1
Insights on the innovation hub's design and managementSonia Caterina Giaccone; Maria Cristina Longo20162016, vol.11, no.1



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