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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2024
全部
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2024
2014, vol.9, no.2
2014, vol.9, no.3
2014, vol.9, no.4
题名
作者
出版年
年卷期
A study of pricing strategy in platform business: a multi-agent simulation approach
Motoki Sasagawa; Tomoko Kajiyama; Noritomo Ouchi
2014
2014, vol.9, no.4
Cooperative advertising with a strong retailer and a weak manufacturer: a closer look at the consumer electronics industry
Gozem Guceri-Ucar; Stefan Koch
2014
2014, vol.9, no.4
An interactive approach to determine optimal launch time of successive generational product
Adarsh Anand; Ompal Singh; Deepti Aggrawal; Jagvinder Singh
2014
2014, vol.9, no.4
Interpreting simultaneous use of an existing technology and its replacement innovation
Joanne E. McNeish; Ummaha Hazra
2014
2014, vol.9, no.4
Innovation and marketing in Africa - a Ghanaian perspective
George K. Amoako; Joshua Kofi Doe; Felicia de Heer
2014
2014, vol.9, no.4
How to develop business models for rapid internationalisation: lessons from a high-tech startup
Paivi Jokela; Elina Jaakkola; Eytan Levy; Doron Nahmias
2014
2014, vol.9, no.4
The impact of Facebook presence on brand image
Joana Coelho; Helena Nobre; Kip Becker
2014
2014, vol.9, no.3
Determinants of online trust and their impact on online purchase intention
Kaouther Kooli; Kaouther Ben Mansour; Rizky Utama
2014
2014, vol.9, no.3
Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust
Apostolos N. Giovanis; Pinelopi Athanasopoulou
2014
2014, vol.9, no.3
Sustainability, eco-innovation and technology - an Italian perspective
Antonella Reitano; David Taylor; Karen Greig; Carla Sposato
2014
2014, vol.9, no.3
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