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期刊
ISSN
0143-6570
刊名
Managerial and decision economics
参考译名
管理与决策经济学
收藏年代
2002～2024
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2020, vol.41, no.1
2020, vol.41, no.2
2020, vol.41, no.3
2020, vol.41, no.4
2020, vol.41, no.5
2020, vol.41, no.6
2020, vol.41, no.7
2020, vol.41, no.8
题名
作者
出版年
年卷期
Developing the e‐commerce sector for the fishery industry: What business are we really in?
Alemu Mohammed Hussen; Sigurdsson Valdimar; Fagerstr?m Asle; Foxall Gordon Robert
2020
2020, vol.41, no.2
The marketing firm: Retailer and consumer contingencies
Larsen Nils Magne; Sigurdsson Valdimar; Breivik J?rgen; Fagerstr?m Asle; Foxall Gordon R.
2020
2020, vol.41, no.2
Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry
Haddara Moutaz; Hsieh Jenny; Fagerstr?m Asle; Eriksson Niklas; Siguresson Valdimar
2020
2020, vol.41, no.2
The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation
Sigurdsson Valdimar; Larsen Nils Magne; Sigfusdottir Arna Dogg; Fagerstr?m Asle; Alemu Mohammed Hussen; Folwarczny Michal; Foxall Gordon
2020
2020, vol.41, no.2
The marketing firm: Recent theoretical and empirical developments
Menon R.G. Vishnu
2020
2020, vol.41, no.2
Issue Information
2020
2020, vol.41, no.2
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstr?m Asle; Bendheim Liv Marie; Sigurdsson Valdimar; Pawar Sanchit; Foxall Gordon R.
2020
2020, vol.41, no.2
When individuals behave as marketing firms: Probability discounting and reputation in peer‐to‐peer markets
Bonafé‐Pontes Andressa A.; Oliveira‐Castro Jorge M.; Foxall Gordon R.
2020
2020, vol.41, no.2
Marketing firm performance: When does marketing lead to financial gains?
Porto Rafael Barreiros; Foxall Gordon Robert
2020
2020, vol.41, no.2
The theory of the marketing firm
Foxall Gordon R.
2020
2020, vol.41, no.2
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